While there are many ways to make your Parking Permit unique, one of the easiest solutions can be accomplished through the use of color.
How colors are used.
The most traditional use of color for Hang Tag Parking Permits and Decal Parking Permits is by assigning a specific color to identify when the permit is valid. Depending on the organization, the permit could expire on a specific date, or it could be annual, semester, monthly or weekly. Color coding is a good strategy – especially if you expect to see turnover in your parkers. Changing the color of your permits also makes it easier for enforcement staff to identify valid parking permits from expired.
Just as important, color can also identify a specific lot or type of permit. For example, if you have more than one lot, then you could use a specific color for each lot. The same can be said for permit types – VIP, Employee, Resident, Staff, Commuter, Senior, Student, and Vendor are several permit types that can be addressed with color.
What about custom colors?
For color aficionados, a virtual infinite color palette is available to you with html colors. When selecting a color for the parking permit example, I used a color wheel (also known as a color picker) that was built into the website’s design tool. Html colors are identified with RGB Values or an Html #. The purple color in our example has an RGB Value of R: 115, G: 37, B: 204 and an Html # of: 7325cc. When I clicked on my preferred color, the RGB Values and Html # displayed automatically. Just in case you would like to use the colors for other parking permits, I’d recommend writing them down for your records.
Do you have a brand?
Organizations will often use colors that are also used in their corporate branding. Using your school colors or company colors is common and it helps to reinforce your branding efforts. Think of your parking permits as “Mobile Marketing Units”.
What’s a WYSIWYG?
Pronounced wiz-eee-wig, it is an acronym for “What You See Is What You Get”. Web-to-print companies do the best they can to produce the absolute exact color you see on your screen, but it is virtually impossible to do so. The greatest challenge is that each computer/tablet monitor is not calibrated the same, so the color you see on one screen looks different on another screen (similar to what you see at the big screen television department of an electronics store). Secondly, the image has to be converted so it can be printed, so it changes a little bit. However, the most reputable print companies use established industry standards to get as close as possible to the original color.
So, what’s your color?
Primary (Red, Blue, Yellow), Secondary (Green, Purple, Orange) or your Company’s Colors are a good place to start. Html Colors give you a ton of options. Whatever colors you choose, use them to make your parking permits unique.